Boon Labs

Paste your product page. Your first week of TikTok Shop is ready within one working day.

A market view, twenty videos in Dutch, a list of creators, each with their own briefing, and a weekly report. All from one link, within one working day. No call needed.

Free, with no commitment. We only use your email to send you your first week. No newsletter, and we never share it.

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In your inbox within one working day

One page, all about your product. Nothing generic.

Market view

Which videos sell in your category in Germany, the UK and the Netherlands, and why: the opening line and the moment the viewer decides to buy.

Twenty videos

Product visuals, a Dutch voice, captions and the required AI label. Vertical, 15 to 30 seconds, in four formats.

Creators with a briefing

Fifty creators who already sell in your category, ranked by Dutch audience and sales, each with a briefing that's ready to send.

Weekly report

Sales, commission, which videos and creators are working, and what happens next week. Every Monday.

The first demo appears here as soon as a brand agrees to show its product.

Why now

15 June

TikTok Shop opened in the Netherlands and Belgium on 15 June 2026. TikTok Newsroom

March 2025

In Germany it's been running since March 2025, so you can already see which formats and products work. Puredigital

9%

TikTok charges a platform fee of 9 percent per sale, plus 0.30 euro per order and 2 percent in payment fees. Tilroy

10 to 30%

Creators who sell your product earn 10 to 30 percent commission. You only pay when something sells. Puredigital

Start now, and in a year you'll be the brand that creators in your category already know.

How it works

  1. Link

    You paste your product page and your email address. That's all.

  2. Week

    You get your first week within one working day: market view, videos, creators with a briefing, and the weekly report. Free, with no commitment.

  3. Live

    If you like what you see, we connect the machine to your Seller Center. It invites creators, posts videos, boosts the winners and sends you a report every week.

  4. Sales

    You pay a fixed amount per month plus a small share of your Shop sales. The first brand pays only the share.

The effect outside TikTok

Shop videos also lift sales on your own site and the number of people searching for your brand.

That's what agencies in Germany and the UK report. We measure it for each brand in the weekly report, so you see what it does for you.

Investment

An agency

  • From 5,000 a month
  • Plus 10 to 30 percent of sales
  • From 1 million in yearly revenue
  • One account manager per brand

The machine

  • A fixed amount per month, far below that
  • Plus a small share of Shop sales
  • For brands between 1 and 10 million
  • First week free, first brand pays only the share

We discuss the amounts after your first week, using your own figures.

Who this is for, and who it isn't

Yes

  • A Dutch or Belgian brand that sells its own products
  • Revenue between 1 and 10 million a year
  • Margin above 50 percent
  • A product under 60 euro, or a bundle at that price

No

  • No stock or no margin
  • A one-month test with no plan to continue
  • Products TikTok Shop doesn't allow (medicines, alcohol, tobacco)

Who's behind this

Wichard Boon. I build AI systems that sell. For the past few years I did that at a software company active in 15 countries, where agents handle follow-up, outbound and reporting. TikTok Shop is the first new sales channel in years, and almost no brand in the Netherlands is selling on it yet. A machine runs it better than an agency does. That's why this exists. LinkedIn

Questions

What exactly do I get in the first week?

A page with the market view for your category, twenty videos you can post right away, fifty creators with a briefing for each one, and a sample weekly report. All about your product, nothing generic.

What do I pay for the first week?

Nothing. It's how we show what the machine can do. There's no commitment.

How fast do I get it?

Within one working day of sending your link. The machine does the work and a person checks it.

Do I need to be on TikTok already?

Not for the first week. To sell, you need a TikTok Shop seller account. If you continue, we set that up together.

Who posts the videos and talks to the creators?

The machine makes and schedules the videos, and invites creators within a daily limit, during the day only. Once a person replies to a creator, the machine stays quiet until you tell it to continue.

What if it doesn't work?

You'll see it in the weekly report and we stop. You pay a share of sales, so without sales you pay only the fixed amount. We don't promise numbers up front, only that you get the real story every week.

Start with your product link

Paste it below. Your first week is ready within one working day.

Free, with no commitment. We only use your email to send you your first week. No newsletter, and we never share it.